Types of Social Media Platforms and their benefits

When you are deciding to do social media marketing for your business from best SMM agency in Canada. Then a few popular platforms come to mind like Facebook, Instagram, Twitter, etc.

However, new platforms and formats are coming out there with different functionalities such as live streaming, augmented reality, shopping, and more.

Thus, here is a list of a wide variety of platforms grouped into different categories that focus on specific functionalities and how businesses can benefit from them.

Social audio platforms

Examples: Clubhouse, Spotify, Twitter Spaces

Used for: Live conversations can be listened to on various topics

How your business can use them: New social audio platforms can be used for live conversations.

Therefore, the benefit of audio social media platforms is the attention and engagement of the listener audience

So You can use them for lively and engaging conversations that can build your image. And You can emerge as a leader in your niche and you can introduce your business or products to an interested audience.

So, You can use audio social media platforms for:

  • Hosting industry panels
  • Broadcasting news and big announcements
  • Hosting Ask Me Anything (AMA) interactive sessions with your audience

Video social media Marketing Agency

Examples: TikTok, YouTube, Facebook Watch, Instagram Stories and Reels

Used for: Watch long and short videos

How your business can use them: So Video social media platforms are for engaging videos that drive brand awareness and bring products to life.

So Your videos should be entertaining, and/or inspiring. Videos made for sale only will not engage the audience.

Disappearing content formats

Examples: Instagram Stories, Snapchat, Facebook Stories

Used for: Viewing short-lived messages for up to 24 hours

How your business can use them: Ephemeral stories are used to post time-based content, such as announcements, live events, or limited edition products

You can use disappearing content for:

  • Polls, voting
  • Teasers/countdowns to product launches
  • Behind the scenes

Discussion forums

Examples: Reddit, Quora

Used for: Networking, asking and answering questions, building communities around niche topics.

How your business can use them: You can help your customers by giving them correct answers to their queries.

So You can provide your business expertise and answer questions related to your industry. An added benefit is if you can share your product info in the answers.

Shoppable social media marketing agency

Examples: Pinterest Product Pins, Facebook Shops, Instagram Shops

Used for: Viewing and Shopping products directly from social media app

How your business can use them: So, You can allow your customers to purchase products from you from the social media app

However, these platforms have built-in mobile-friendly features to purchase products. So They allow you to connect your product catalog directly to your profile on social media apps.

Here are some awesome ways to use shopping social media:

  • Limited edition launch
  • Social selling
  • E-commerce

Business Platforms

Examples: LinkedIn, Twitter

Used for: Connecting with professionals or potential clients

How your business can use them: There are many benefits of using Business social media platforms. For example – Recruiting talent, building B2B connections, and connecting with professionals in your industry.

However, LinkedIn and Twitter will be used for business purposes. And twitter allows businesses to find relevant conversations.

So, built communities around niche hashtags on Twitter that allows you to network and connect with clients.

Closed/Private community social media platforms

Examples: Facebook Groups, LinkedIn Groups, Discourse, Slack

Used for: Hence Creating interest-based groups for sharing niche content

How your business can use them: Businesses can use private groups on social media platforms to create a local community to share interest-based content and build a network. Communities can share challenges, help to answer questions, and build professional belonging.

So, there are many different types of social media platforms that can be used according to their business needs.


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Willaim Wright

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