Social media video marketing involves any marketing videos that target the various social media platforms that are eating up all your spare time and attention. You probably don’t need a reminder, but these include:
They all ostensibly have different focuses. But together, they have the world’s attention, so you need to be mindful of them.
As a full-service digital marketing agency, Revolutionary Designers has the in-house talent to plan video marketing campaigns, create educational and promotional videos, and leverage social media, YouTube and other distribution channels to ensure your audience finds your videos.
When it comes to social media video marketing, the devil is in the details, so let’s get granular. Making videos for social media means following the rules of production for any medium, which results in creating entertaining content. But social media has some specifics you need to master, too.
Facebook skews older and is often for people seeking information, entertainment, and news, so Facebook video marketing should involve ads that are a bit on the longer side (10 to 20 seconds), have a narrative focus, and provide information.
Instagram is deliberately starting to feel more like TikTok, which means making use of the intimacy and directness that Reels content affords. When engaging in Instagram video marketing, think about ways to bring audiences in with behind-the-scenes Reels content, such as endearing outtakes.
With YouTube’s incredible 2.1 billion viewers worldwide, it’s clear that YouTube video marketing is a compelling way to reach your audience. keep your branding visible, and pay close attention to your casting to make sure your talent is relatable and appealing.
Pinterest focuses on mood boards and aesthetics, so it makes sense that Pinterest video marketing is all about looks. Pinterest’s visual search is unique to the platform, too. So make sure your video is eye-catching, whether it’s live-action or animated.
Snapchat video marketing is all about making an impression, quickly — the thing that sets Snapchat apart from the other platforms is that its messages disappear, after all. So keep the tone conversational and fun;
Twitter video marketing is all about making an impression, quickly — the thing that sets twitter apart from the other platforms is that its messages disappear, after all. So keep the tone conversational and fun;
Video marketing on social media can feel overwhelming as you try to grab the attention of hundreds of millions of browsers, all with diverse interests and needs — but it needn’t be!
Are You Ready To Dominate The Market With The Video Marketing Strategies? Let’s Build Your Online Presence Today!
