An event video is the one you make to promote an event you or your company is going to have. This is a general definition that can take different forms in reality. Video marketing today is flourishing, and it gives a literary mass of opportunities. A number of video formats are there to be used in the marketing plan. Not to mention that the video in itself is the most effective event promotion strategy these days. Video is getting shorter, and that’s rather good news for the promotional clips. What you have to do is to capture the most meaningful moments that will help you to create a basic narrative.
Why should you consider using an event video? One way is to tell the audience about the corporate event your company just had. If you decide to apply different filming techniques and take a creative approach, the event will be presented in its best. Keep in mind that event video can be one that previewing the actual event. For example, you can use it when you begin promoting your event. Video is a simple and very understandable way to show people what they should expect from your company. It might include photos and video clips from the latest similar ones. Event videos also very helpful for an announcement, event reminder, and the great idea though rarely used, is a video that shared a thorough event. It’s useful to talk about it if you want to attract a larger audience.
Small organizations and nonprofits are starting to recognize the value of online video as an important component of their event marketing plans. With inexpensive video equipment becoming more common, it’s easier than ever to create videos. Best of all, it’s free to set up a YouTube account and start uploading them.
Here are some simple tips to help you create online video content for your next event.
Social media is all about being transparent and real. Be yourself when communicating through video.
Think about the goal for your event and how a video could help you achieve your objective. Share a case study, a customer testimonial, or your organization’s story. Video is a great way to educate your attendees about your mission, a new product or service, etc.
Engage attendees both during and after the event to get their reactions. Ask questions that will spark interesting and relevant conversation about the event.
Take the opportunity to capture moments from educational/training sessions, fundraising activities, or people interacting we each other at a networking events.
Use videos to maintain interest and momentum after your event. Once you’ve posted them to YouTube, link to them in post-event communications, like thank you emails, tweets, Facebook posts, etc.
Direct viewers to follow your organization on Twitter or Facebook. Encourage them to sign up for your email list. And, most importantly, encourage them to register for your next events!
We live in a limited-attention based society, so keep these videos short and sweet! Try to keep each video between 60–90 seconds in duration. For training purposes, try not to exceed 10 minutes in length.
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