Reels/Shorts Videos

What are Reels/shorts?

Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reels quickly became a significant strategy in the digital marketing efforts of businesses.

If you are familiar with the social media platform TikTok, then you have a good idea of what this new feature is. Reels allows you to share bite-sized, engaging information with your followers. By using this feature you can create short 3 to 15-second video clips that you can add filters and music to. 

Instagram users are able to post it on their feed, Reels tab, and stories. You can also access other account’s Reels by simply clicking on the Reels icon on the navigation bar. 

Social media platforms are increasingly promoting their short video features as they hold users’ attention, keeping them on the platform for longer. A short video can be watched, then it can be followed up with another video relatively quickly. Video is increasingly the reason why people go to social media and they’re accessing it primarily on their smartphones and other mobile devices.

Short form video is the future because of its accessibility, the benefits it brings both to the platforms and to users and because of its flexibility.

Benefits Of Using Reels

Combining quality animations, professional editing skills, stunning effects, and various animation styles, Revolutionary Designers offers the best video animation services.

Awareness of your brand

Social media has created a habit of obtaining information in bite-sizes. With the average attention span being about eight seconds long, this form of video content is perfect for keeping the attention of targeted audiences.

Get content on Explore page

Like any Instagram feed post, Reels also get pushed to the Explore page. If you get enough interaction - comments, likes, shares - Instagram will push you to the Explore tab where followers and other users can potentially see your content.

Increased engagement

if you upload a Reel to your account, it will most likely be pushed to the Explore page of your followers and the Reels tab. This will increase your engagement as it reaches more audiences than a stagnant Instagram feed post would.

Save more time

As easy as it may sound, just as you would with other social media posts, you want to make time to plan out your Reels content the same.

Showcases brand

When you create Reels, nine times out of ten, you’re probably going to be showing your face or a face in it. This allows you to showcase brand personality and humanize the brand all around.

Multi-purpose content

Reels are the same as any other content you create because you can repurpose it. You can re-share it in your story any time you feel like an old reel you made is relevant or share it with someone who can relate to it at the time.

The Value Of Short Form Video Content

With a range of options for publishing your short form content it’s never been easier to get your reels, shorts or TikTok videos in front of your target audience. Increasingly, short form video content is becoming the new norm. It has a range of advantages for businesses and matches user behaviour.

Short form video content meets user expectations

Long-form video has its place particularly if users are looking to find particular information about products and services, but increasingly short form video is preferred by users.If you’re looking to create initial engagement with your product then short form social media content is ideal. It gives users a quick insight into what your products do and what your business is all about. They allow you to make an instant impression on an audience that is receptive.

Short form video allows you to be flexible

Short form video for social media is quicker, cheaper and easier to make than longer form content. With that in mind, you can quickly respond to trends, and develop ideas that you might not want to invest more resources in. It allows you to experiment and be responsive to the changing demands of consumers. It keeps your brand agile and helps you think more creatively about how you market your products.

Short Form Videos Are Ideal For Social Media

Short form video content works brilliantly with social media which is its key advantage. Every business needs to have a well-thought out social media strategy but it’s getting increasingly difficult to get noticed. Creating short form videos doesn’t mean that you’re guaranteed to stand out from the crowd, but it does mean you’re giving yourself a good chance of being noticed.

The most potent and effective social network content currently is micro-blogging. This combines some of the narrative elements of longer form blogging, with the immediacy of instant messaging. A platform which epitomises this approach is Twitter, and it’s no surprise that short form video features heavily.

Short form content can be shared quickly and easily. It commands an instant response. All of your branded content needs to be optimised for the chosen mode of delivery. This makes short form video a natural fit for social channels where snappy, easy to digest content that makes an instant impression can have a considerable reach.


The team at Revolutionary Designers can create engaging short /reels for your business that reflects current trends and gets people sharing and talking about your business. Let us help you cut through the noise and get noticed.