Facebook marketing for restaurants
Your overall Facebook marketing for restaurants is largely responsible for the food industry’s online success. Experts claim that the food business industry has had phenomenal growth during the past three years or so.
And why else would it not be? More than 2.7 billion people use Facebook regularly worldwide. Paid advertisements take it to a new level, even if organic posting is a fantastic platform for any internet business to reach out to new customers. Given this, it’s premature to discuss Facebook’s restaurant marketing strategy in terms of paid advertising. But we will do so later.
You may be confident that we have explored every nook and cranny to highlight everything there is to know about “Facebook marketing strategy for restaurants.” Even though thousands of other online food services platforms have already covered the topic, it is somewhat cliché. However, as Blink is a platform for quick and hyper-growth in commerce, we provide insights from a different angle. To optimize the buyer journey, our business partners at Blink employ deep-level granular data from numerous fronts. As a result, using this guide to Facebook’s restaurant marketing plan will enable you to tenfold the revenue from your food and retail operations.
Facebook Marketing For Restaurants – A Getting Started Guide For Restaurant Business Owners
As stated earlier, the number of people actively using Facebook is roughly around 2.7 billion. And that’s just the “active” users who log in regularly to their accounts. If we were to talk about the total user base with inactive users, that’d be gigantic.
Moving on, here are some of the other highlights that make Facebook’s marketing strategy for restaurants a promising prospect for business owners:
- Facebook influencers influence 88% of the people
- 70% of the online purchases are made through in-app restaurant Facebook stores
- That’s one more reason for restaurant owners to incorporate social commerce plugins into their online Facebook food menu page
- Facebook check-ins, user-generated content, and other resources work flawlessly towards the `word of mouth marketing effect
- 30% of the restaurants reportedly benefit from the viral buzz and hashtag mentions attributed to brand-specific terminologies
Overall, Facebook is the most used platform next to Twitter and Instagram. With 91% of the marketing revenue going to Facebook campaigns, food and beverage businesses can easily double their investments over time.
6 Ways to Expand Your Restaurant’s For Facebook Marketing Strategy
No matter which marketing industry you choose to grow your grocery business, keep in mind that displaying results requires patience and consistency. Remember to improvise marketing strategies to turn leads into repeaters, as data-driven metrics are readily available.
Let’s look at what Facebook’s restaurant marketing strategy is without the hassle.
Attract followers on Facebook
Regarding social media marketing for restaurants in 2022, one of the best ways to connect with customers is to talk to them. Besides posting regular content, you can also ask the customer questions on each posting timeline as they share opinions.
Did you set the company profile correctly?
Of course, this is a must-have exercise if you want to start your Facebook restaurant marketing strategy.
Start with a complete profile analysis of your restaurant business before transferring to Facebook or other social networks.
For Facebook-specific recommendations and prohibitions, we recommend you enter relevant updates in the sections of the page. You’re About Us section should highlight the most relevant information about your restaurant business.
The same applies to contact details. Ensure you share enough information so your customers can easily reach you. Sharing the official website of your restaurant is not enough. Be sure to provide the email address of the dynamic support team, a contact number with direct access to restaurant staff, and vice versa.
The Our Story section is a related field that can indirectly emphasize the restaurant story and some USPs. To create a section on the killer story, go to the competitor’s page and note how the competitors filled out your profile.
When it comes to online grocery stores, it’s no exaggeration to say that people eat with their eyes. Additionally, we can include high-resolution close-ups of friendly staff, happy customers, and anything else that emphasizes the importance of the company profile.
Also, when it comes to photos, don’t forget to share special dishes that tempt customers to try on online ordering sites. If your restaurant’s operations have received awards or awards from the healthcare industry, please mention them as well.
When you’re busy curating your Facebook business page for the first time, don’t forget the catchy titles and descriptions in the relevant places. Facebook encourages businesses to be more creative. If you’re not good at spinning words, hire a copywriter from a food company to do the job. Rest assured that it’s worth it from a long-term online business perspective.
Set up Facebook dining menu
The latest version of Facebook offers many benefits for online grocery companies to showcase their products. For example, the Facebook Menu Tab Plugin is a free resource for anyone who wants to create a food order menu integrated into Facebook’s business page.
However, before creating or setting up a menu, ensure you have the internal infrastructure to manage your online orders. Customer dissatisfaction can occur, especially if the menu is old and, out-of-stock items are not properly listed.
In this order, it doesn’t take long for customers to share negative feedback or “complaints” through the restaurant’s Facebook review section. The food order menu is at the bottom of the restaurant’s Facebook page list. However, you can also edit the menu bar to increase the food menu list, allowing you to quickly browse all types of food you offer.
If your Facebook menu is informative only, you can also direct the main CTA button to your online ordering system.
Facebook reviews are a big deal
Reviews are a great way for people to learn about restaurants and company services without trying them first. The Facebook review section positively influences many people’s buying behaviour. Of course, after someone has seen several excellent 5-star reviews from other online food enthusiasts, their first-time buyers will be happy to try your service.
Even more interesting is that review star ratings sometimes appear in search engine results. Google seems to prefer the built-in rating system social media networks offer online shoppers.
When you are trying out a product, food, or business service for the first time, it’s natural to look at reviews, so why not add/enable reviews on your restaurant’s Facebook page?
But here is the best time to post ad on Facebook. When you receive a review, you can reply to it from your business profile. This promotion has two main benefits. First-time buyers of who have never tried a restaurant will recognize your restaurant as an active business on Facebook.
You can reply directly to the poster and provide sufficient evidence to eliminate confusion and misunderstandings about the restaurant’s service for negative or unconfirmed customer reviews.
Responding to customer reviews is a great addition to your Facebook restaurant marketing strategy. Before writing down your personalized answer, write it down in a separate tab. If you play the card correctly, many customers will change their three or 4-star rating to a 5-star rating.
This activity is a great way to listen to and feel important to your customers throughout the restaurant’s life cycle.