Do you want to automate the Backlink or link-building campaign?
You are in the right place. This blog compares the best link-building and backlink tools and software solutions on the market.
However, these tools help you in every step of the link-building process, from discovering new backlink opportunities to automating email targeting, backlink tracking, etc.
First, let me explain why link building is essential…
What is a backlink, and why is link building important?
Backlinks are links from other websites to your website or blog. So, it’s like getting a vote of trust from another site that your blog and content are good. The more voices and backlinks you have, your search engine rankings are better.
As you can imagine, this has many advantages, including:
Search engine rankings are high.
To get eyes on your new blog, it’s essential to display your website on search engines such as Google and Bing. Creating a blog backlink improves your SEO score, ranks your website higher in your search, and allows your viewers to find your content.
More traffic to your blog.
When other blogs link to your content, those traffic goes directly to your site. Then, users who click the link can go to the blog, engage more and get more readers.
Increase the authority of the brand.
When a verifiable and trusted website links to your blog, you position yourself as an authority in your industry. However, blogs endorsed by other popular blogs are easy to trust because they show that you are trustworthy and your information is reliable.
Now that we know the importance of getting strong backlinks, let’s go ahead and dive into the list of the best tools for link building.
1. Monster Insight
MonsterInsights is the best Google Analytics plugin for WordPress. So, this makes it very easy to understand the analysis of your site and see how your users are navigating your content from your WordPress dashboard.
A great way to build links and find opportunities is to use referral traffic. A referral site is a website that links to your blog and gives you a backlink.
Knowing which type of website relates to you and what kind of content you like can create similar content and give you new opportunities for backlinks. MonsterInsights allows you to track other important information about your blog, such as Outbound links, affiliate links, file downloads, popular posts and pages, audience demographics, form conversions, etc.
MonsterInsights also allows you to create links in the following ways:
- Partner with other blogs using outbound links
- Use popular posts and pages to develop similar high quality content
Ahrefs is probably the most popular link research tool. Its backlink index contains over 3 trillion backlinks to provide the latest and most up-to-date information.
Enter any domain or URL in Site Explorer to see an extensive list of all its backlinks. So, you can see domain scores, page traffic, and more for each referenced page. You can also filter the results by dofollow, nofollow, backlink type, and other details. Thus, you can also use Ahrefs to find dead pages or broken links for a particular topic with backlinks. You can create links by recreating those finished web pages and suggesting that your blog link to your site.
However, this is one of the most valuable tools for backlink research. Other tools for
- Keyword Explorer
- Content Explorer
- Domain comparison
- Rank tracker
- Break the link
- More …
SEMRush is a powerful SEO tool that helps you build backlinks between niche blogs.
You can use the backlink analysis feature to evaluate and compare all the details about your backlinks with your competitors’ backlinks. You can monitor link-building progress for each domain, detect new backlinks, and be notified when backlinks are deleted.
However, you can use the Backlink Audit Tool to clean up your backlink portfolio and remove potentially harmful inbound links. A link-building tool also collects a list of domain link-building opportunities, and this makes it easy to manage your outreach strategy for getting new backlinks.
Other powerful SEM Rush features are:
- Backlink gap
- Keyword magic tool
- Location tracking
- Site audit
- Domain overview
- And more.
BuzzSumo is a content analysis tool that helps you discover high-performance content, analyze competitors’ data, identify potential, influential people, and track trends. However, The Content Analyzer makes it easy for viewers to find relevant keywords and topics they like and are likely to link to. So, you can discover influential creators and potentially collaborate with them to build backlinks and use them to gain authority.
So, you can find content in the following ways:
- Social network
- Content type
BuzzSumo constantly scrutinizes the web to share the best performing content in the industry and embark on a link-building strategy. When, new links are created, you can be notified, export reports to Excel, and get real-time updates.